:root {
      --ink: #0E0E10;
      --panel: #16181D;
      --navy: #0B1320;
      --steel: #2A2D34;
      --bone: #F4F5F7;
      --muted: #9AA0AA;
      --accent: #A40000;
      --accent-deep: #7C0000;
      --skew: -8deg;
      --maxw: 1240px;
      --logo: url('images/aces_logo.png');
    }

    * {
      box-sizing: border-box;
      margin: 0;
      padding: 0
    }

    html {
      scroll-behavior: smooth
    }

    body {
      font-family: 'Montserrat', system-ui, sans-serif;
      background: var(--ink);
      color: var(--bone);
      line-height: 1.6;
      overflow-x: hidden;
    }

    a {
      color: inherit;
      text-decoration: none
    }

    img {
      max-width: 100%;
      display: block
    }

    .wrap {
      max-width: var(--maxw);
      margin: 0 auto;
      padding: 0 28px
    }

    /* ---------- shared type ---------- */
    .eyebrow {
      font-family: 'Bebas Neue', sans-serif;
      letter-spacing: .55em;
      text-transform: uppercase;
      font-size: .85rem;
      color: var(--muted);
      padding-left: .55em;
    }

    .display {
      font-family: 'Anton', sans-serif;
      text-transform: uppercase;
      line-height: .92;
      letter-spacing: .5px;
    }

    .section-head {
      font-family: 'Anton', sans-serif;
      text-transform: uppercase;
      letter-spacing: 1px;
      line-height: .95;
      font-size: clamp(2.1rem, 4.6vw, 3.6rem);
    }

    /* ---------- skewed athletic button ---------- */
    .btn {
      display: inline-block;
      font-family: 'Bebas Neue', sans-serif;
      font-size: 1.18rem;
      letter-spacing: .14em;
      text-transform: uppercase;
      padding: 16px 34px;
      background: var(--accent);
      color: #fff;
      border: 0;
      cursor: pointer;
      transform: skewX(var(--skew));
      transition: background .2s ease, transform .2s ease;
      position: relative;
    }

    .btn>span {
      display: inline-block;
      transform: skewX(calc(-1 * var(--skew)))
    }

    .btn:hover {
      background: var(--accent-deep);
      transform: skewX(var(--skew)) translateY(-2px)
    }

    .btn.ghost {
      background: transparent;
      border: 2px solid var(--bone);
      color: var(--bone)
    }

    .btn.ghost:hover {
      background: var(--bone);
      color: var(--ink)
    }

    .btn:focus-visible {
      outline: 3px solid #fff;
      outline-offset: 3px
    }

    /* ---------- top utility bar ---------- */
    .utility {
      background: #08080A;
      border-bottom: 1px solid var(--steel);
      font-size: .78rem;
      letter-spacing: .04em;
    }

    .utility .wrap {
      display: flex;
      align-items: center;
      justify-content: flex-end;
      gap: 24px;
      height: 38px
    }

    .utility .socials {
      display: flex;
      gap: 14px;
      margin-right: auto
    }

    .utility a {
      color: var(--muted);
      transition: color .15s ease;
      text-transform: uppercase;
      font-weight: 600
    }

    .utility a:hover {
      color: var(--accent)
    }

    .utility .socials a {
      font-size: 0;
      width: 20px;
      height: 20px;
      display: grid;
      place-items: center
    }

    .utility .socials svg {
      width: 15px;
      height: 15px;
      fill: var(--muted);
      transition: fill .15s ease
    }

    .utility .socials a:hover svg {
      fill: var(--accent)
    }

    .utility .divider {
      width: 1px;
      height: 16px;
      background: var(--steel)
    }

    /* ---------- main nav ---------- */
    header.nav {
      position: sticky;
      top: 0;
      z-index: 60;
      background: rgba(10, 10, 12, .86);
      backdrop-filter: blur(10px);
      border-bottom: 1px solid var(--steel);
      transition: height .25s ease, background .25s ease;
    }

    header.nav .wrap {
      display: flex;
      align-items: center;
      gap: 32px;
      height: 78px;
      transition: height .25s ease
    }

    header.nav.shrink .wrap {
      height: 60px
    }

    .logo {
      display: flex;
      align-items: center;
      gap: 12px;
      flex-shrink: 0
    }

    .logo-img {
      width: 58px;
      height: 58px;
      flex-shrink: 0;
      background: var(--logo) center/contain no-repeat;
      display: block;
      transition: width .25s ease, height .25s ease;
    }

    header.nav.shrink .logo-img {
      width: 46px;
      height: 46px
    }

    .logo-img.footer {
      width: 72px;
      height: 72px
    }

    nav.links {
      display: flex;
      gap: 30px;
      margin-left: auto;
      align-items: center
    }

    nav.links>a,
    nav.links .drop>button {
      font-family: 'Bebas Neue', sans-serif;
      font-size: 1.18rem;
      letter-spacing: .1em;
      text-transform: uppercase;
      color: var(--bone);
      background: none;
      border: 0;
      cursor: pointer;
      padding: 6px 0;
      position: relative;
    }

    nav.links>a::after,
    nav.links .drop>button::after {
      content: "";
      position: absolute;
      left: 0;
      bottom: -2px;
      height: 2px;
      width: 0;
      background: var(--accent);
      transition: width .2s ease;
    }

    nav.links>a:hover::after,
    nav.links .drop:hover>button::after {
      width: 100%
    }

    .drop {
      position: relative
    }

    .drop .menu {
      position: absolute;
      top: calc(100% + 14px);
      left: 50%;
      transform: translateX(-50%) translateY(8px);
      background: var(--panel);
      border: 1px solid var(--steel);
      min-width: 170px;
      opacity: 0;
      visibility: hidden;
      transition: .18s ease;
      padding: 8px 0;
    }

    .drop:hover .menu,
    .drop:focus-within .menu {
      opacity: 1;
      visibility: visible;
      transform: translateX(-50%) translateY(0)
    }

    .drop .menu a {
      display: block;
      padding: 9px 20px;
      font-family: 'Bebas Neue', sans-serif;
      letter-spacing: .1em;
      font-size: 1.05rem;
      color: var(--muted);
      transition: .15s ease;
    }

    .drop .menu a:hover {
      color: #fff;
      background: rgba(164, 0, 0, .14);
      padding-left: 26px
    }

    .nav-cta {
      margin-left: 6px
    }

    .nav-cta .btn {
      padding: 12px 26px;
      font-size: 1.05rem
    }

    .burger {
      display: none;
      margin-left: auto;
      background: none;
      border: 0;
      cursor: pointer;
      width: 40px;
      height: 40px;
      flex-direction: column;
      justify-content: center;
      gap: 6px
    }

    .burger span {
      display: block;
      height: 3px;
      width: 26px;
      background: var(--bone);
      transition: .25s ease
    }

    /* ---------- hero ---------- */
    .hero {
      position: relative;
      min-height: 88vh;
      display: flex;
      align-items: center;
      background: #08080a;
      overflow: hidden;
    }

    /* rotating scene layers — swap each .scene background-image for url('your-photo.jpg'),
     or replace scene-1 with a <video class="scene active"> (see markup comment) */
    .hero-scenes {
      position: absolute;
      inset: 0;
      z-index: 0
    }

    .scene {
      position: absolute;
      inset: 0;
      opacity: 0;
      background-size: cover;
      background-position: center;
      transition: opacity 1.2s ease;
    }

    .scene.active {
      opacity: 1;
      animation: kenburns 8s ease-out both
    }

    @keyframes kenburns {
      from {
        transform: scale(1.08)
      }

      to {
        transform: scale(1)
      }
    }

    .scene-1 {
      background-image:
        radial-gradient(120% 90% at 70% 12%, rgba(164, 0, 0, .28), transparent 55%),
        linear-gradient(120deg, #16181d, #0b1320 55%, #08080a);
    }

    .scene-2 {
      background-image:
        radial-gradient(120% 95% at 28% 22%, rgba(36, 92, 62, .30), transparent 55%),
        linear-gradient(120deg, #0e1512, #0b1320 60%, #06080a);
    }

    .scene-3 {
      background-image:
        radial-gradient(135% 105% at 62% 78%, rgba(164, 0, 0, .40), transparent 55%),
        linear-gradient(120deg, #1b0d0f, #160b0d 55%, #08080a);
    }

    /* dark overlay keeps text legible over any photo/video */
    .hero-overlay {
      position: absolute;
      inset: 0;
      z-index: 1;
      background: linear-gradient(90deg, rgba(8, 8, 10, .84) 0%, rgba(8, 8, 10, .55) 45%, rgba(8, 8, 10, .32) 100%);
    }

    /* faded brand logo washing behind the hero */
    .hero-logo {
      position: absolute;
      z-index: 1;
      right: -5%;
      top: 50%;
      transform: translateY(-50%);
      width: min(80vh, 780px);
      height: min(80vh, 780px);
      background: var(--logo) center/contain no-repeat;
      opacity: .08;
      pointer-events: none;
    }

    .hero::before {
      content: "";
      position: absolute;
      inset: 0;
      z-index: 2;
      opacity: .5;
      background-image: repeating-linear-gradient(115deg, rgba(255, 255, 255, .035) 0 1px, transparent 1px 9px);
      animation: drift 22s linear infinite;
    }

    @keyframes drift {
      to {
        background-position: 600px 0
      }
    }

    .hero .sheen {
      position: absolute;
      z-index: 2;
      top: -30%;
      left: -20%;
      width: 55%;
      height: 160%;
      background: linear-gradient(90deg, transparent, rgba(255, 255, 255, .05), transparent);
      transform: skewX(-18deg);
      animation: sweep 9s ease-in-out infinite;
    }

    @keyframes sweep {

      0%,
      100% {
        left: -30%
      }

      50% {
        left: 90%
      }
    }

    .hero .wrap {
      position: relative;
      z-index: 4
    }

    .hero-content {
      position: relative;
      max-width: 880px;
      display: grid
    }

    .scene-text {
      grid-area: 1/1;
      opacity: 0;
      transition: opacity 1s ease;
      pointer-events: none
    }

    .scene-text.active {
      opacity: 1;
      pointer-events: auto
    }

    .hero h1 {
      font-size: clamp(3.4rem, 11vw, 8.2rem);
      margin: .12em 0 .1em;
      text-shadow: 0 6px 40px rgba(0, 0, 0, .5);
    }

    .hero h1 .red {
      color: var(--accent)
    }

    .hashtag {
      font-family: 'Bebas Neue', sans-serif;
      font-size: clamp(1.6rem, 4.5vw, 3rem);
      color: var(--accent);
      letter-spacing: .08em;
      display: block;
    }

    .hero-cta {
      position: relative;
      z-index: 4;
      display: flex;
      gap: 18px;
      flex-wrap: wrap;
      margin-top: 30px
    }

    .hero-dots {
      position: absolute;
      z-index: 4;
      bottom: 26px;
      left: 50%;
      transform: translateX(-50%);
      display: flex;
      gap: 12px
    }

    .hero-dots button {
      width: 32px;
      height: 4px;
      background: rgba(255, 255, 255, .3);
      border: 0;
      padding: 0;
      cursor: pointer;
      transform: skewX(var(--skew));
      transition: background .2s ease;
    }

    .hero-dots button:hover {
      background: rgba(255, 255, 255, .55)
    }

    .hero-dots button.active {
      background: var(--accent)
    }

    .hero-dots button:focus-visible {
      outline: 2px solid #fff;
      outline-offset: 3px
    }

    /* ---------- priority strip ---------- */
    .priority {
      background: var(--accent);
      color: #fff;
      position: relative;
      z-index: 3
    }

    .priority .wrap {
      display: flex;
      align-items: stretch;
      flex-wrap: wrap
    }

    .priority .tag {
      background: #08080A;
      color: #fff;
      font-family: 'Bebas Neue', sans-serif;
      letter-spacing: .18em;
      display: flex;
      align-items: center;
      padding: 14px 26px;
      font-size: 1.1rem;
      transform: skewX(var(--skew));
      margin-left: -20px;
      padding-left: 46px;
    }

    .priority .tag span {
      transform: skewX(calc(-1 * var(--skew)))
    }

    .priority .items {
      display: flex;
      flex: 1;
      flex-wrap: wrap;
      align-items: center;
      gap: 8px 38px;
      padding: 12px 0 12px 30px
    }

    .priority .item {
      display: flex;
      align-items: center;
      gap: 10px;
      font-size: .92rem;
      font-weight: 600
    }

    .priority .item b {
      font-family: 'Bebas Neue', sans-serif;
      letter-spacing: .08em;
      font-size: 1.05rem;
      font-weight: 400
    }

    .priority .dot {
      width: 7px;
      height: 7px;
      background: #fff;
      transform: rotate(45deg);
      flex-shrink: 0
    }

    /* ---------- generic section ---------- */
    section.block {
      position: relative;
      padding: 96px 0;
      overflow: hidden
    }

    .reveal {
      opacity: 0;
      transform: translateY(26px);
      transition: opacity .7s ease, transform .7s ease
    }

    .reveal.in {
      opacity: 1;
      transform: none
    }

    /* legacy / stats */
    .legacy {
      background: var(--panel)
    }

    .legacy::after {
      content: "BLOODLINE";
      position: absolute;
      left: 50%;
      top: 46%;
      transform: translate(-50%, -50%);
      font-family: 'Anton', sans-serif;
      font-size: 20vw;
      color: #fff;
      opacity: .03;
      white-space: nowrap;
      pointer-events: none;
    }

    .legacy .intro {
      max-width: 680px;
      margin-bottom: 54px;
      position: relative;
      z-index: 2
    }

    .legacy .intro p {
      color: var(--muted);
      font-size: 1.06rem;
      margin-top: 18px
    }

    .stats {
      display: grid;
      grid-template-columns: repeat(2, 1fr);
      gap: 1px;
      background: var(--steel);
      position: relative;
      z-index: 2
    }

    .stat {
      background: var(--panel);
      padding: 38px 24px;
      text-align: center
    }

    .stat .num {
      font-family: 'Anton', sans-serif;
      font-size: clamp(2.8rem, 5vw, 4rem);
      color: var(--accent);
      line-height: 1
    }

    .stat .lab {
      font-family: 'Bebas Neue', sans-serif;
      letter-spacing: .16em;
      color: var(--muted);
      font-size: .95rem;
      margin-top: 8px;
      text-transform: uppercase
    }

    /* dual funnel */
    .funnel {
      background: var(--ink)
    }

    .funnel .grid {
      display: grid;
      grid-template-columns: 1fr 1fr;
      gap: 24px;
      margin-top: 48px
    }

    .funnel .grid.one {
      grid-template-columns: 1fr
    }

    .card {
      position: relative;
      min-height: 340px;
      display: flex;
      flex-direction: column;
      justify-content: flex-end;
      padding: 38px;
      border: 1px solid var(--steel);
      overflow: hidden;
      background: linear-gradient(180deg, rgba(11, 19, 32, .2), rgba(8, 8, 10, .9)), linear-gradient(120deg, #14161b, #0b1320);
      transition: transform .25s ease, border-color .25s ease;
    }

    .card:hover {
      transform: translateY(-6px);
      border-color: var(--accent)
    }

    .card .kicker {
      font-family: 'Bebas Neue', sans-serif;
      letter-spacing: .2em;
      color: var(--accent);
      font-size: 1rem;
      margin-bottom: 10px
    }

    .card h3 {
      font-family: 'Anton', sans-serif;
      text-transform: uppercase;
      font-size: 2rem;
      line-height: .95;
      margin-bottom: 12px
    }

    .card p {
      color: var(--muted);
      font-size: .98rem;
      margin-bottom: 22px;
      max-width: 42ch
    }

    .card .arrow {
      font-family: 'Bebas Neue', sans-serif;
      letter-spacing: .12em;
      font-size: 1.15rem;
      color: #fff;
      display: inline-flex;
      gap: 10px;
      align-items: center
    }

    .card .arrow::after {
      content: "→";
      color: var(--accent);
      transition: transform .2s ease
    }

    .card:hover .arrow::after {
      transform: translateX(6px)
    }

    .card .bignum {
      position: absolute;
      top: -10px;
      right: 14px;
      font-family: 'Anton', sans-serif;
      font-size: 9rem;
      color: #fff;
      opacity: .04;
      line-height: 1
    }

    /* media grid */
    .media {
      background: var(--navy)
    }

    .media .head-row {
      display: flex;
      align-items: flex-end;
      justify-content: space-between;
      flex-wrap: wrap;
      gap: 18px;
      margin-bottom: 42px
    }

    .media .grid {
      display: grid;
      grid-template-columns: repeat(4, 1fr);
      gap: 18px
    }

    .tile {
      position: relative;
      aspect-ratio: 1/1;
      border: 1px solid var(--steel);
      overflow: hidden;
      background: linear-gradient(135deg, #12141a, #0b1320);
      display: flex;
      flex-direction: column;
      justify-content: flex-end;
      padding: 20px;
      transition: transform .25s ease;
    }

    .tile.wide {
      grid-column: span 2;
      aspect-ratio: 2/1
    }

    .tile:hover {
      transform: scale(1.015)
    }

    .tile::before {
      content: "";
      position: absolute;
      inset: 0;
      background: radial-gradient(120% 100% at 80% 0%, rgba(164, 0, 0, .22), transparent 60%);
      opacity: .7
    }

    .tile .meta {
      position: relative;
      z-index: 2
    }

    .tile .type {
      font-family: 'Bebas Neue', sans-serif;
      letter-spacing: .18em;
      font-size: .8rem;
      color: var(--accent)
    }

    .tile .ttl {
      font-family: 'Anton', sans-serif;
      text-transform: uppercase;
      font-size: 1.15rem;
      line-height: 1;
      margin-top: 6px
    }

    .tile .ig {
      position: absolute;
      top: 16px;
      right: 16px;
      width: 22px;
      height: 22px;
      fill: rgba(255, 255, 255, .5);
      z-index: 2
    }

    /* ---------- footer ---------- */
    footer {
      background: #08080A;
      border-top: 3px solid var(--accent);
      padding: 64px 0 28px
    }

    .foot-grid {
      display: grid;
      grid-template-columns: 1.6fr 1fr 1fr;
      gap: 40px
    }

    footer .blurb {
      color: var(--muted);
      font-size: .92rem;
      margin-top: 16px;
      max-width: 34ch
    }

    .fcol h4 {
      font-family: 'Bebas Neue', sans-serif;
      letter-spacing: .16em;
      font-size: 1.1rem;
      color: #fff;
      margin-bottom: 16px
    }

    .fcol a {
      display: block;
      color: var(--muted);
      font-size: .92rem;
      padding: 5px 0;
      transition: color .15s ease
    }

    .fcol a:hover {
      color: var(--accent)
    }

    .foot-socials {
      display: flex;
      gap: 14px;
      margin-top: 18px
    }

    .foot-socials a {
      width: 38px;
      height: 38px;
      border: 1px solid var(--steel);
      display: grid;
      place-items: center;
      transition: .2s ease
    }

    .foot-socials svg {
      width: 16px;
      height: 16px;
      fill: var(--muted);
      transition: fill .2s ease
    }

    .foot-socials a:hover {
      border-color: var(--accent)
    }

    .foot-socials a:hover svg {
      fill: var(--accent)
    }

    .legal {
      border-top: 1px solid var(--steel);
      margin-top: 48px;
      padding-top: 24px;
      display: flex;
      justify-content: space-between;
      flex-wrap: wrap;
      gap: 12px;
      color: #5d626c;
      font-size: .8rem
    }

    /* ---------- mobile ---------- */
    @media (max-width:900px) {
      .stats {
        grid-template-columns: repeat(2, 1fr)
      }

      .media .grid {
        grid-template-columns: repeat(2, 1fr)
      }

      .tile.wide {
        grid-column: span 2
      }

      .foot-grid {
        grid-template-columns: 1fr 1fr
      }
    }

    @media (max-width:760px) {
      .burger {
        display: flex
      }

      nav.links {
        position: fixed;
        inset: 0 0 0 auto;
        width: min(82vw, 340px);
        background: var(--panel);
        flex-direction: column;
        align-items: flex-start;
        gap: 6px;
        padding: 90px 30px 30px;
        transform: translateX(100%);
        transition: transform .3s ease;
        z-index: 55;
        margin-left: 0;
        border-left: 1px solid var(--steel);
      }

      body.menu-open nav.links {
        transform: translateX(0)
      }

      body.menu-open .burger span:nth-child(1) {
        transform: translateY(9px) rotate(45deg)
      }

      body.menu-open .burger span:nth-child(2) {
        opacity: 0
      }

      body.menu-open .burger span:nth-child(3) {
        transform: translateY(-9px) rotate(-45deg)
      }

      nav.links>a,
      nav.links .drop>button {
        font-size: 1.5rem
      }

      .drop .menu {
        position: static;
        opacity: 1;
        visibility: visible;
        transform: none;
        background: none;
        border: 0;
        padding: 4px 0 4px 16px
      }

      .nav-cta {
        margin: 14px 0 0
      }

      .funnel .grid {
        grid-template-columns: 1fr
      }

      .priority .tag {
        margin-left: 0;
        padding-left: 26px;
        transform: none
      }

      .priority .tag span {
        transform: none
      }

      .priority .items {
        padding-left: 0
      }

      section.block {
        padding: 68px 0
      }
    }

    @media (max-width:520px) {
      .stats {
        grid-template-columns: 1fr
      }

      .media .grid {
        grid-template-columns: 1fr
      }

      .tile.wide {
        grid-column: span 1;
        aspect-ratio: 1/1
      }

      .foot-grid {
        grid-template-columns: 1fr
      }
    }

    @media (prefers-reduced-motion:reduce) {
      * {
        animation: none !important;
        scroll-behavior: auto
      }

      .reveal {
        opacity: 1;
        transform: none;
        transition: none
      }
    }

    /* subpage heroes use a single static scene (not the rotating home hero) */
    .subpage-hero .scene { opacity: 1; }